City of Houston

Comicpalooza Broadcast

Houston First acquired ownership of Comicpalooza, a comic-based convention with a large, built-in audience base. The objective was to create a TV spot that connected emotionally with our unique target audience while driving ticket sales to the convention.

The concept is rooted in the origins of the comic genre but brings it to life in a new way. The combination of original art, music and sound design creates a sensory experience that our audience would instantly relate to and engage with.