Pizza Hut’s objective was to leverage its web presence to actively select and recruit prospective franchise owners. Pizza Hut is very selective in the type of group it partners with and needed the site itself to help filter the prospects that engaged with them.
The concept leveraged Pizza Hut’s new brand, creating an immersive experience that is visually distinctive from prospective competition for top tier franchise owners. It was designed to give a feeling of connection—this is what it feels like to be part of the Pizza Hut family.
The navigation needed to be simple, but there was an opportunity to do something really unique. The combination of the unique navigation and the intentional parallax and animation moments create a truly immersive and attractive experience that the user doesn’t want to leave. With the objective being to convert the right prospects, a clear CTA (call to action) is present throughout the experience.