Fuddruckers partnered with the Houston Texans to develop a campaign that centered on specific players. The objective was to develop a campaign that leveraged the personalities of the players and connected them to Fuddruckers in a fun and authentic way. The idea needed to be consistent with Fuddruckers brand and contain an entertainment factor that made it fun and memorable.
The solution hinged on the headline “You’ll go crazy too”, which connected all of the TV spots for both the DeAndre Hopkins and Ben Jones campaigns. The billboard application leveraged key headlines, rooted in the charm and quirkiness of the Fudds brand and photography captured at the TV spot shoot days.